Want to get a top ranking in search engines? No problem! All you need to do is add a few magical "meta tags" to your web pages, and you'll skyrocket to the top of the listings. The Meta tag in html is not a required tag when you're creating your web pages; many pages don't use the tag at all. If only it were so easy. Search Engine Watch Meta Tags There is no need to index every single file that you've got on your site - just choose a few representative samples. The description tag should not simply restate the title of the page, it should describe the page.