BruceClay Information, tips, and helpful hints for people performing internet marketing: Search Engine Optimization (SEO), Search Engine Marketing (PPC), running an analytics project, interested in e-Mail as an advertising medium, and interested in traffic through branding activities. Founded in 1996, Bruce Clay, Inc. is a leading provider of search engine marketing services with emphasis on search engine optimization. Through an integrated combination of services, including search engine optimization and consulting, pay per click management, optimization training, and subscription services to proprietary tools and technologies, Bruce Clay, Inc. provides high quality services that help clients achieve their search engine marketing goals.